Guide · updated Sep 2026
Med spa device ROI guide: session economics for Cryoskin® and icoone®
Device ROI is one equation: sessions per day × price per session × operating days, minus the financed payment and consumables. On our range that payment runs from ≈ $875 a month on a $39,990 Cryoskin® Revolution Dynamic to ≈ $1,948 on an $89,000 icoone® Laser-Med, over 60 months at $0 down for qualified buyers.
- One equation, four variables
- Payments from ≈ $875/mo, qualified
- Illustrative only — not a forecast
- 90-Day Launch Program on both lines
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The equation
How to model a device in four numbers
Every ROI conversation in this industry can be reduced to four inputs and two subtractions. Everything else is commentary.
Monthly session revenue = sessions per day × price per session × operating days per month. That is the top line. Three of the four numbers are yours to set honestly: how many sessions your room and staff can actually deliver, what your market will pay, and how many days a month you trade. The fourth — the device — determines what each session can be, and what you can charge for it.
Then subtract the financed payment. A 60-month equipment term loan at $0 down for qualified buyers costs approximately 0.02188 per dollar financed per month, around 11.3% APR, subject to applicant and provider approval. That turns $39,990 into ≈ $875 a month and $89,000 into ≈ $1,948 a month.
Then subtract consumables. On Cryoskin® this is low-cost conductive gel and essentially nothing else — no cartridges, tips or applicators to replace. On icoone® body sessions it is the client body suit; there are no tips, cartridges or applicators to replace on any configuration, and the Microfacial has no cartridges or disposables at all.
Then subtract everything the planner does not model. Staff, rent, marketing after day 90, card fees, insurance, taxes. This is the step buyers skip, and it is the step that decides whether a device is a good purchase or a monthly obligation. A device that clears its payment has not yet made you money.
Break-even is monthly payment ÷ (session price − consumables per session): the number of sessions a month that covers the payment alone. It is a useful floor and a terrible target.
The planner
Model it with your own numbers
Illustrative session-economics planner
Illustration, not a forecast or financing quoteAssumption: sessions/day × price × operating days, minus an illustrative 60-month, $0-down payment (factor 0.02188 per dollar financed, subject to approval) and consumables. Does not deduct staff, rent, marketing or taxes, and does not assume utilization. Not a guarantee, projection, or promise of earnings; actual results depend on your market, pricing and operations.
Revenue and ROI figures shown on this site are illustrative estimates based on assumptions you select. They are not guarantees, projections, or promises of earnings. Actual results depend on your market, pricing, operations, and business practices.
Worked examples
Four illustrative scenarios, clearly labeled as illustrations
Each row below uses the planner’s own default assumptions — the same arithmetic, written out so you can see it. These are illustrations of a calculation, not forecasts, projections or promises of earnings.
| Device | Assumptions | Monthly revenue | Illustrative payment* | Consumables | Illustrative net | Break-even |
|---|---|---|---|---|---|---|
| Cryoskin® Revolution Dynamic | 2/day · $350/session · 22 days · $5 consumables per session | $15,400 | ≈ $875/mo | $220 | $14,305 | ≈ 3 sessions/mo |
| Cryoskin® Revolution Full Unit | 3/day · $350/session · 22 days · $5 consumables per session | $23,100 | ≈ $1,313/mo | $330 | $21,457 | ≈ 4 sessions/mo |
| icoone® Microfacial | 2/day · $250/session · 22 days · $0 consumables per session | $11,000 | ≈ $1,270/mo | $0 | $9,730 | ≈ 6 sessions/mo |
| icoone® Laser Beauty | 2/day · $300/session · 22 days · $15 consumables per session | $13,200 | ≈ $1,860/mo | $660 | $10,680 | ≈ 7 sessions/mo |
*Illustrative only. Financing is subject to applicant qualifications and independent provider approval. Illustrative monthly figures assume a 60-month term with $0 down for qualified buyers. The “illustrative net” column deducts only the financed payment and consumables. It does not deduct staff, rent, marketing, card fees, insurance or taxes, and it assumes the stated utilisation is achieved. Revenue and ROI figures shown on this site are illustrative estimates based on assumptions you select. They are not guarantees, projections, or promises of earnings. Actual results depend on your market, pricing, operations, and business practices.
Read the break-even column, then ignore it. In every scenario above the break-even is a small number of sessions a month, which is exactly why break-even is the wrong benchmark. The real question is the one in the assumptions column: can you deliver two sessions a day, twenty-two days a month, at that price, month after month? If yes, the device is comfortable. If no, no amount of arithmetic fixes it.
Stress-test downward. Re-run each scenario at half the sessions per day. If the device still clears its payment at one session a day, you have a resilient purchase. That is a far more useful test than optimising the upside.
i-Tech publishes its own illustrative Microfacial economics — one session a day at $200 across 26 operating days, two at $250, four at $300, against sessions retailing between $150 and $350 — with a typical payback the manufacturer states as four to five months and break-even at roughly five sessions a month against a financed payment. Those are the manufacturer's figures and assumptions, cited as such. See the Microfacial page →
Pricing your menu
Singles, packages and memberships
How you package the session changes the model more than which device you buy. Three structures, and what each one does to the numbers.
Structure one
Single sessions
The acquisition tool. A single session converts a curious client and gives you a price anchor for everything else on the menu. It is the least profitable unit and the most necessary one. Model your revenue on it only for new-client volume, never for the whole schedule.
Structure two
Packages and courses
The workhorse. Both lines suit course-based selling — icoone® body work in particular is generally sold as a course rather than a one-off. A package raises average order value, fills future slots in advance and lowers your acquisition cost per session. Model your revenue at the package price per session, which is lower than your single rate.
Structure three
Memberships
The stabiliser. A monthly membership smooths the quiet months and makes the device payment predictable against predictable income. Watch utilisation: an underused membership is revenue, an overused one is a staffing problem. Model both ends.
All three examples above are structural, not price recommendations. What your market pays is a local question, and any number a distributor quotes you as “typical” should be treated as illustrative. Put your own prices in the planner.
The devices
Every model, price and illustrative payment in one table
| Model | Best for | Investment | Illustrative monthly* | Technology | Regulatory context | |
|---|---|---|---|---|---|---|
| Cryoskin® Revolution Dynamic | Spas and med spas adding body, skin and facial sessions with one operator | $39,990 | ≈ $875/mo | Cryo-thermal wand with exclusive Temperature Stabilizer | Non-invasive cosmetic aesthetic use | Get pricing & payment options |
| Cryoskin® Revolution Full Unit | Higher-volume rooms running a hands-free static session alongside a wand session | $59,990 | ≈ $1,313/mo | Dynamic wand + four static heads for hands-free sessions | Non-invasive cosmetic aesthetic use | Get pricing & payment options |
| icoone® Microfacial | Facial-led menus: med spas, skin clinics, hotel spas adding a signature facial | $58,000 | ≈ $1,270/mo | Roboderm® + 650 nm LED Photodynamic handpiece + ICO-ONE skincare · 22 programmes · 21 face protocols | Cosmetic aesthetic configuration | Get pricing & payment options |
| icoone® Beauty | Aesthetic centers and spas building face + body programs without laser | $79,000 | ≈ $1,729/mo | Roboderm® Multi Micro Alveolar Stimulation · 24 programmes | Cosmetic aesthetic configuration | Get pricing & payment options |
| icoone® Laser Beauty | Aesthetic practices that want the laser + LED handpieces and the cleared indications | $85,000 | ≈ $1,860/mo | Roboderm® + 915 nm laser + 650 nm LED · 24 programmes | FDA 510(k) K182453 — four labeled indications | Get pricing & payment options |
| icoone® Medical | Clinics, physical-therapy, chiropractic and plastic-surgery practices (non-laser) | $87,000 | ≈ $1,904/mo | Roboderm® Multi Micro Alveolar Stimulation · 40 programmes (24 aesthetic + 16 medical) | Cosmetic aesthetic configuration | Get pricing & payment options |
| icoone® Laser-Med | The flagship: medical practices that want laser + LED and the cleared indications | $89,000 | ≈ $1,948/mo | Roboderm® + 915 nm laser + 650 nm LED · 40 programmes (24 aesthetic + 16 medical) | FDA 510(k) K211272 — four labeled indications | Get pricing & payment options |
Pricing as of Sep 2026. *Financing is subject to applicant qualifications and independent provider approval. Illustrative monthly figures assume a 60-month term with $0 down for qualified buyers. Every full-price device includes training, shipping, installation, warranty and the 90-Day Launch Program (written terms apply).
Cryoskin® Revolution. The lowest entry point we distribute: $39,990 for the Dynamic wand configuration and $59,990 for the Full Unit with static heads. Sessions run 20–28 minutes, one operator, and routine operation uses low-cost conductive gel — so the model has very few moving parts. Cryoskin® is intended solely for non-invasive cosmetic aesthetic use. It is not intended to diagnose, treat, cure, or prevent any disease or condition, and is not a treatment for obesity or weight loss. Individual results vary.
icoone®. $58,000 to $89,000. Sessions are longer and generally priced higher, sold as courses, over a client body suit for body work. The Microfacial adds retail skincare revenue between sessions through the ICO-ONE line. The laser configurations carry FDA clearances — Laser Beauty under 510(k) K182453 and Laser-Med under K211272 — for four labeled indications; the non-laser configurations are not represented as FDA-cleared.
Which line belongs in your practice → · Body contouring devices → · Skin tightening devices →
The variable nobody models
Demand is the number that decides everything
Utilisation, not price, is what makes or breaks a device purchase. It is also the only variable a distributor can actually help with.
- 01
Managed marketing, not a marketing folder
Our team builds and runs the paid ads, the landing page, the funnel and the CRM configuration for your practice. It is work done for you, not assets handed to you.
- 02
Same-day lead response
Alba answers instantly and our setters follow within minutes during business hours. Lead response time is the single largest lever on conversion in this category, and it is the one most practices lose on.
- 03
An open house to start
Event support to fill launch week from the client list you already have, so the schedule is not starting at zero on the day the device is commissioned.
Program terms: full-price device purchases only; not combinable with promotions, discounts, or demo units. Runs from marketing go-live until 30 booked paying clients or 90 days, whichever comes first. Requires Launch Playbook participation. We do not guarantee 30 new clients.
90-Day Launch Program
Pay full price — we fund your first 90 days of ads and marketing.
$10,000 program value, on us (managed marketing + up to $2,500 ad spend).
*Full-price device purchases only; not combinable with promotions, discounts, or demo units. Includes fully managed marketing and an ad budget of up to $2,500 across 90 days. Program runs from marketing go-live until 30 booked paying clients or 90 days, whichever comes first. Requires Launch Playbook participation (our pricing, creatives, funnel, same-day lead response).
Sanity checks
Six ways an ROI model goes wrong
These are the mistakes we see in spreadsheets buyers send us, in rough order of how expensive they are.
Modelling at full utilisation
A schedule that assumes every slot fills is a wish. Model at half your optimistic number and see whether the decision still holds.
Forgetting the operator
A staffed session has a labour cost even when the therapist is salaried, because that hour could have produced something else. Put it in.
Using the single-session price for everything
If most of your volume will come through packages, model the package rate per session. The difference compounds fast.
Ignoring the consumable that scales
Gel is trivial. Body suits are not, because they scale per client. Model consumables per session, not as a fixed monthly line.
Treating break-even as the goal
Break-even covers the payment. It does not cover rent, staff, marketing or tax. It is the floor of the model, not the target.
Assuming marketing is free after day 90
The Launch Program funds the start. Budget an ongoing marketing line from month four onward, or plan for the schedule to soften.
Talk it through
Bring your numbers to the call
Financing guide → · 90-Day Launch Program terms → · Training and support → · Book a demo →
Questions buyers ask
How do I calculate ROI on an aesthetic device?
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Start with monthly session revenue: sessions per day × price per session × operating days per month. Subtract the financed monthly payment, then consumables per session, then the costs the planner does not model — staff, rent, marketing and taxes. What is left is the contribution the device makes. Anything above the payment is not profit until those other costs are covered.
What is break-even on a device?
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The number of sessions per month whose contribution covers the financed payment: monthly payment ÷ (session price − consumables per session). At an illustrative $875 monthly payment and a $350 session with $5 of gel, that is roughly three sessions a month. That figure is deliberately narrow — it covers the payment only, not the business around it.
How many sessions a day is realistic?
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That depends on your room count, staffing, session length and demand, and no one selling you a device can tell you the answer. Model a range rather than a point: what happens at one a day, two a day and four a day. If the plan only works at four, you are buying a marketing problem, not a device.
Should I sell single sessions, packages or memberships?
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Most practices use all three. Singles convert new clients, packages raise average order value and lock in a course, and memberships smooth cash flow across quiet months. Price them so the package discount is paid for by the booking certainty, and model your revenue on the package price per session, not the single-session rate.
How much does each device cost per month?
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Cryoskin® Revolution Dynamic ≈ $875/mo on $39,990 and the Full Unit ≈ $1,313/mo on $59,990. icoone® Microfacial ≈ $1,269/mo on $58,000, Beauty ≈ $1,730/mo on $79,000, Laser Beauty ≈ $1,860/mo on $85,000, Medical ≈ $1,904/mo on $87,000 and Laser-Med ≈ $1,948/mo on $89,000. All assume 60 months, $0 down, qualified buyers, subject to approval.
What does the 90-Day Launch Program do to the model?
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It funds demand at the point where a new device is most fragile. $10,000 of program value — fully managed marketing plus up to $2,500 of ad spend across 90 days — running from marketing go-live until 30 booked paying clients or day 90, whichever comes first. It does not guarantee 30 clients; it commits our spend and our team to the attempt. Full-price purchases only.
Are the numbers on this page guarantees?
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No. Every figure here is illustrative, derived from assumptions you can change, and is not a guarantee, projection or promise of earnings. Actual results depend on your market, pricing, operations and business practices. Use the planner with your own numbers and have your accountant look at the result before you sign anything.
Regulatory scope
Cryoskin® is intended solely for non-invasive cosmetic aesthetic use. It is not intended to diagnose, treat, cure, or prevent any disease or condition, and is not a treatment for obesity or weight loss. Individual results vary.
FDA-cleared wording on this site applies only to the laser-equipped icoone® configurations — icoone® Laser Beauty (510(k) K182453) and icoone® Laser-Med (510(k) K211272) — and only to their four labeled indications: relief of minor muscle aches and pain; relief of muscle spasms; temporary improvement of local blood circulation; temporary reduction in the appearance of cellulite. Non-laser icoone® configurations and icoone® Microfacial are not represented as FDA-cleared.
icoone® is a registered trademark of I-Tech Industries S.r.l. Outcome figures cited by the manufacturer come from i-Tech clinical evaluations; individual results vary. Any business, pricing or revenue examples are illustrative only.
Revenue and ROI figures shown on this site are illustrative estimates based on assumptions you select. They are not guarantees, projections, or promises of earnings. Actual results depend on your market, pricing, operations, and business practices.