Buyer’s comparison · updated Sep 2026
icoone® vs endermologie (LPG): the mechanical-stimulation comparison, written honestly
icoone® and LPG endermologie are both mechanical connective-tissue devices worked over a client body suit, which is why buyers compare them. icoone® differs in its patented Roboderm® micro-hole applicator, two-hand application, laser and LED options with FDA clearances, and a U.S. installed base under 100 units. Pricing runs $58,000–$89,000.
- Made in Bologna, Italy
- 21,600 microstimulations/min
- Fewer than 100 U.S. devices
- 90-Day Launch Program included
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Ground rules
How we compare, and what we will not claim
This page is written by an authorized U.S. distributor of icoone®. That is a bias, so here is how it is handled.
Every statement about icoone® on this page comes from i-Tech Industries materials, the FDA 510(k) records, or our own commercial terms. Every statement about endermologie is either a widely published description of the technology or is marked per publicly available manufacturer materials, and we do not state specifications, programme counts, prices or regulatory status for a competitor device that we cannot source. Where the answer matters to your purchase — clearances especially — we tell you to verify it at source rather than take our word for it.
We also do not make safety comparisons. icoone® is non-thermal mechanical stimulation; the laser configurations add a low-level 915 nm laser and 650 nm LED. What that means for a given client is a clinical judgment for the practice, not a marketing line, and we make no assertion about any other manufacturer's device in that respect.
What is left is a real comparison: mechanism, application, regulatory context, consumables, installed base, market position and what the distributor puts behind the sale. Those are the things that change the economics of your room.
Side by side
icoone® vs endermologie (LPG), line by line
| icoone® | LPG endermologie | |
|---|---|---|
| Category | Mechanical connective-tissue stimulation device, worked over a client body suit. | Mechanical connective-tissue stimulation device, worked over a client body suit (per publicly available manufacturer materials). |
| Applicator | Patented Roboderm® microstimulators — 86% of the surface is micro-holes — delivering Multi Micro Alveolar Stimulation, up to 21,600 microstimulations per minute. | Single-roller / flap suction chamber, a widely published description of the endermologie applicator (per publicly available manufacturer materials). |
| Application | Two-hand symmetrical application with twin motorised Robotwins handpieces working both sides at once — stated by i-Tech as exclusive to icoone®. 11 handpieces in total (1 Robosolo, 2 Robotwins, 2 Robomini, 1 Robomicro with 6 attachments). | Single-handpiece application (per publicly available manufacturer materials). Verify the current handpiece range with the manufacturer. |
| Light energy | Laser configurations add a 915 nm laser and 650 nm LED (Laser Beauty, Laser-Med). Non-laser Beauty, Medical and Microfacial are mechanical only. | Not part of the classical endermologie description in publicly available manufacturer materials. Verify the current specification with the manufacturer. |
| Regulatory context (U.S.) | icoone® Laser Beauty — 510(k) K182453. icoone® Laser-Med — 510(k) K211272. Four labeled indications each. Non-laser Beauty, Medical and Microfacial are not represented as FDA-cleared. | Verify the competitor’s 510(k) status and its labeled indications on the FDA device database before you rely on any claim, ours or anyone else’s. |
| Programmes | 24 beauty programmes on Beauty and Laser Beauty; 40 on Medical and Laser-Med (24 aesthetic + 16 medical); 22 programmes and 21 face protocols on the Microfacial. | Programme counts vary by model and generation; ask the manufacturer for the current list (per publicly available manufacturer materials). |
| Consumables | Client body suit for body sessions. No tips, cartridges or applicators to replace. No per-session licence fees. | A client body suit is used (per publicly available manufacturer materials). Ask about applicator or part replacement schedules and any per-session or software fees. |
| Manufacturer | I-Tech Industries S.r.l., Bologna, Italy. CE marked, ISO 13485. Roboderm® patented 2008 by Gianfranco Tudico. Scientific Committee of 40+ clinicians, 15+ published studies. | LPG Systems, France (per publicly available manufacturer materials). |
| Installed base | 7,000+ centers in 40+ countries · 6M+ sessions a year · 800,000+ clients · in residence at Four Seasons, Ritz-Carlton, Mandarin Oriental, Aman, Chanel, Dior Spa (i-Tech reference list). | Widely installed worldwide across several decades, including thousands of units in the United States (per publicly available manufacturer materials). |
| U.S. market position | Fewer than 100 devices in the entire United States. In most metros the first icoone® practice has not opened yet. | Thousands of U.S. units — an established, widely price-compared service in most metros. |
| Price | $58,000 Microfacial · $79,000 Beauty · $85,000 Laser Beauty · $87,000 Medical · $89,000 Laser-Med. ≈ $1,269–$1,948/mo (60 mo, $0 down, qualified; subject to approval). | Not published here. Request a current quote from the manufacturer or its distributor. |
| What’s included | Training and certification, shipping, installation, manufacturer warranty, dedicated success manager, open-house event support and the 90-Day Launch Program ($10,000 value, up to $2,500 ad spend). | Ask what training, marketing and launch support are included, and for how long, in writing. |
icoone® figures: I-Tech Industries S.r.l. and the FDA 510(k) records. Endermologie descriptions: per publicly available manufacturer materials; endermologie and LPG are trademarks of their respective owner and are named here for comparison only. Verify any competitor specification or clearance at source.
Mechanism
What actually differs inside the handpiece
Both categories work the skin and the connective tissue mechanically. The difference is how many discrete points of contact each pass makes, and how symmetrically.
Multi Micro Alveolar Stimulation. 86% of every Roboderm® microstimulator's surface is micro-holes. Instead of one broad pull from a single chamber, each pass delivers thousands of fractional stimulations — up to 21,600 per minute at full speed.
The science it was designed around. Roboderm® was patented in 2008 by Gianfranco Tudico, CEO of i-Tech Industries, following Prof. Jean-Claude Guimberteau's work on the microvacuolar structure of subcutaneous tissue: stimulate the tissue's own architecture gently and symmetrically rather than compress it. i-Tech's Scientific Committee of 40+ clinicians reviews the protocols, and 15+ studies are published on icoone.com.
Two hands, not one. Twin motorised Robotwins handpieces work both sides of the body simultaneously — stated by i-Tech as exclusive to the platform. In practice that is a shorter session for the same coverage and a distinctly different client experience.
Non-thermal. The mechanical action is non-thermal. Laser configurations add a low-level 915 nm laser and a 650 nm LED alongside it.
Key outcomes after the first session as reported by i-Tech Industries clinical evaluations; “up to” figures from published evaluations. Individual results vary. No comparative claim against any other manufacturer's device is made or implied.
Regulatory
What is cleared, and how to check the other side yourself
FDA 510(k) K182453 / K211272
Four labeled indications — laser-equipped configurations only
icoone® Laser Beauty and icoone® Laser-Med are cleared by the U.S. FDA for exactly these four indications, stated as labeled:
- 1Relief of minor muscle aches and pain
- 2Relief of muscle spasms
- 3Temporary improvement of local blood circulation
- 4Temporary reduction in the appearance of cellulite
Source: K182453 (icoone® Laser Beauty) · K211272 (icoone® Laser-Med). Non-laser configurations and icoone® Microfacial are not represented as FDA-cleared.
Do not take a comparison page's word for it
The FDA maintains a public 510(k) database. Search it for any device you are considering, read the clearance letter and the indications for use statement, and compare those words with what a sales page told you. That includes this one: the two PDFs behind our clearances are linked in the panel beside this text.
For LPG endermologie, verify the competitor's 510(k) status on the FDA database. We will not summarise it for you, because a summary is exactly the kind of thing that goes stale and gets quoted back at a state board.
Market position
Thousands of units versus fewer than one hundred
This is the difference most buyers underrate, and it is worth more than any spec line on the table above.
Endermologie has been sold in the United States for decades and there are thousands of units in the field. That maturity is genuinely valuable — the category is understood, clients recognise the word, and there is an established price expectation. It also means that in most metros you are entering a market where the service already exists at a known price, several competitors already offer it, and your differentiation has to come from somewhere other than the device.
icoone® is the inverse. fewer than 100 devices exist in the whole country. In the large majority of American cities, the first icoone® practice has not opened. That is a first-to-market position: you set the price, you define the protocol name, you own the category locally, and the manufacturer's reference wall — Four Seasons, Ritz-Carlton, Mandarin Oriental, Aman, Chanel, Six Senses, Dior Spa at The Lana — does the credibility work for you in your own marketing.
It also means more work. A first-to-market device has to be explained. That is precisely what the 90-Day Launch Program exists to fund.
icoone® in residence at
Installed worldwide · 7,000+ centers in 40+ countries (i-Tech Industries)
- Four Seasons
- The Ritz-Carlton
- Dior Spa · The Lana, Dubai
- Mandarin Oriental
- Aman
- Chanel
- Six Senses
- The Peninsula
- St. Regis
- Belmond
- Waldorf Astoria
- Equinox Hotel New York
- SHA Wellness Clinic
- Clinique La Prairie
- Dorchester Collection
- Molitor Paris
- Bürgenstock
- MGM
- NoMad London
- Cullinan Belek
- L’Ermitage
- Verba Mayr
- Clinique del Mar
- Selman Marrakech
- Rosa Springs
- Quinta da Pacheca
- Mriya Resort & Spa
Reference list published by i-Tech Industries, the manufacturer of icoone®. These are icoone® installations worldwide, not DNA Distribution clients.
The launch
First-to-market only pays if the market hears about it
- 01
Certification training
Included on every full-price device. Your therapists are certified on the handpieces, the grip modes and the programme library before your first paying client walks in.
- 02
90 days of funded demand
$10,000 of program value: fully managed marketing and up to $2,500 of ad spend across 90 days, with our landing page, funnel, CRM and same-day lead response. It runs until 30 booked paying clients or day 90, whichever comes first.
- 03
A menu you can license
i-Tech publishes protocol names your menu can license — Detox Express 40′, Body Glow 60′, Perfect Shape 60′, Dynamic Skin Reactivation 50′, Time Stop Face 30′ — so the service arrives named, priced and ready to sell.
90-Day Launch Program
Pay full price — we fund your first 90 days of ads and marketing.
$10,000 program value, on us (managed marketing + up to $2,500 ad spend).
- Paid ads built and managed by our team, up to $2,500 ad spend included
- Landing page, funnel and CRM configured for your practice
- Same-day lead response with Alba and our appointment setters
- Runs until 30 booked paying clients or day 90, whichever comes first
*Full-price device purchases only; not combinable with promotions, discounts, or demo units. Includes fully managed marketing and an ad budget of up to $2,500 across 90 days. Program runs from marketing go-live until 30 booked paying clients or 90 days, whichever comes first. Requires Launch Playbook participation (our pricing, creatives, funnel, same-day lead response).
Configurations and pricing
Which icoone® a practice comparing against endermologie usually buys
Most buyers arriving from an endermologie comparison are looking at face-and-body programs. That means Beauty or Laser Beauty; the laser model is the one that carries the cleared indications.
| Model | Best for | Investment | Illustrative monthly* | Technology | Regulatory context | |
|---|---|---|---|---|---|---|
| icoone® Microfacial | Facial-led menus: med spas, skin clinics, hotel spas adding a signature facial | $58,000 | ≈ $1,270/mo | Roboderm® + 650 nm LED Photodynamic handpiece + ICO-ONE skincare · 22 programmes · 21 face protocols | Cosmetic aesthetic configuration | Get pricing & payment options |
| icoone® Beauty | Aesthetic centers and spas building face + body programs without laser | $79,000 | ≈ $1,729/mo | Roboderm® Multi Micro Alveolar Stimulation · 24 programmes | Cosmetic aesthetic configuration | Get pricing & payment options |
| icoone® Laser Beauty | Aesthetic practices that want the laser + LED handpieces and the cleared indications | $85,000 | ≈ $1,860/mo | Roboderm® + 915 nm laser + 650 nm LED · 24 programmes | FDA 510(k) K182453 — four labeled indications | Get pricing & payment options |
| icoone® Medical | Clinics, physical-therapy, chiropractic and plastic-surgery practices (non-laser) | $87,000 | ≈ $1,904/mo | Roboderm® Multi Micro Alveolar Stimulation · 40 programmes (24 aesthetic + 16 medical) | Cosmetic aesthetic configuration | Get pricing & payment options |
| icoone® Laser-Med | The flagship: medical practices that want laser + LED and the cleared indications | $89,000 | ≈ $1,948/mo | Roboderm® + 915 nm laser + 650 nm LED · 40 programmes (24 aesthetic + 16 medical) | FDA 510(k) K211272 — four labeled indications | Get pricing & payment options |
Pricing as of Sep 2026. *Financing is subject to applicant qualifications and independent provider approval. Illustrative monthly figures assume a 60-month term with $0 down for qualified buyers. Every full-price device includes training, shipping, installation, warranty and the 90-Day Launch Program (written terms apply).
icoone® Beauty ($79,000, ≈ $1,729/mo). The laser-free face-and-body configuration: 24 programmes, 11 handpieces, the full Roboderm® mechanical platform. The right choice if you have no need for the cleared indications and want the lowest entry point into the face-and-body range.
icoone® Laser Beauty ($85,000, ≈ $1,860/mo). The most-purchased configuration for med spas. Adds the 915 nm laser and 650 nm LED handpieces, and carries 510(k) K182453 for the four labeled indications, including temporary reduction in the appearance of cellulite.
icoone® Medical and Laser-Med ($87,000 and $89,000). Add 16 medical programmes on top of the 24 aesthetic ones for clinic, physical-therapy, chiropractic and plastic-surgery settings. Laser-Med carries 510(k) K211272.
All figures assume a 60-month equipment term loan at $0 down for qualified buyers, subject to applicant and provider approval.
Full icoone® cost breakdown → · Financing guide → · Session-economics guide →
Where to go next
Related comparisons and category pages
- icoone® vs T-Shape 2 →
Mechanical microstimulation compared with a multipolar RF and vacuum platform.
- icoone® vs Endospheres →
Micro-hole microstimulation compared with compressive microvibration.
- icoone® vs Cryoskin® →
The two lines we distribute, and which belongs in which practice.
- Cellulite devices for med spas →
The category page, and the one cleared indication that names it.
- Lymphatic drainage devices →
Drainage sessions, the two-hand application and the i-Tech protocol menu.
- Body contouring devices →
The whole category, both DNA lines, and how to read the field.
icoone® overview · Buying icoone® in the U.S. · Training and support · 90-Day Launch Program terms
Practice fit
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Questions buyers ask
Is icoone® the same as endermologie?
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No. Both are mechanical connective-tissue devices worked over a client body suit, which is why buyers compare them, but the applicator is built differently. LPG endermologie is described in publicly available manufacturer materials as a motorised roller-and-flap suction chamber. icoone® uses patented Roboderm® microstimulators whose surface is 86% micro-holes, delivering up to 21,600 fractional microstimulations per minute — Multi Micro Alveolar Stimulation.
What is the main difference between icoone® and LPG?
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Three things buyers can verify. First, the applicator: fractional micro-hole microstimulation instead of a single chamber. Second, two-hand symmetrical application — icoone® Robotwins work both sides of the body at once, which i-Tech states is exclusive to the platform. Third, U.S. market position: fewer than 100 icoone® devices exist in the entire United States against thousands of LPG units.
Is icoone® FDA-cleared and is endermologie?
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icoone® Laser Beauty is cleared under 510(k) K182453 and icoone® Laser-Med under 510(k) K211272, both for four labeled indications: relief of minor muscle aches and pain; relief of muscle spasms; temporary improvement of local blood circulation; temporary reduction in the appearance of cellulite. For any competitor device, verify the current 510(k) status on the FDA database directly rather than relying on a comparison page.
How much does icoone® cost compared with an LPG machine?
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icoone® pricing is public: $58,000 for the face-only Microfacial, $79,000 for Beauty, $85,000 for Laser Beauty, $87,000 for Medical and $89,000 for Laser-Med, financed over 60 months at $0 down for qualified buyers, subject to approval. We do not publish competitor pricing; ask the manufacturer or its distributor for a current quote and compare total cost of ownership, not sticker price.
What are the consumables on icoone®?
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Body sessions use a client body suit, so budget for suits per client. There are no tips, cartridges or applicators to replace on any icoone® configuration, and no per-session licence fees. The icoone® Microfacial has no cartridges or disposables to replace at all.
Why does the number of U.S. units matter?
+
Because it decides whether you are selling a category or competing inside one. There are thousands of LPG units in the United States, so in most metros endermologie is an established, price-shopped service. There are fewer than 100 icoone® devices in the entire country, so the first icoone® practice in a market usually still gets to define the offer and the price.
What support comes with icoone® from DNA Distribution?
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Every full-price device includes training and certification, shipping, installation, the manufacturer warranty, a dedicated success manager, open-house event support and the 90-Day Launch Program — $10,000 of program value covering managed marketing and up to $2,500 of ad spend, running until 30 booked paying clients or day 90, whichever comes first.
Regulatory scope
FDA-cleared wording on this site applies only to the laser-equipped icoone® configurations — icoone® Laser Beauty (510(k) K182453) and icoone® Laser-Med (510(k) K211272) — and only to their four labeled indications: relief of minor muscle aches and pain; relief of muscle spasms; temporary improvement of local blood circulation; temporary reduction in the appearance of cellulite. Non-laser icoone® configurations and icoone® Microfacial are not represented as FDA-cleared.
icoone® is a registered trademark of I-Tech Industries S.r.l. Outcome figures cited by the manufacturer come from i-Tech clinical evaluations; individual results vary. Any business, pricing or revenue examples are illustrative only.
Revenue and ROI figures shown on this site are illustrative estimates based on assumptions you select. They are not guarantees, projections, or promises of earnings. Actual results depend on your market, pricing, operations, and business practices.